Fashion is the important outlet in which people showcase their style and personality in order to stand out. It allows freedom and in most cases expression of our individuality. As fashion consumers it is quite easy to get caught up in the latest trends of what's hot and what's not, but how many of us really question where our clothes actually come from?
In the less econimically developed countries around the world such as Asia, there are many artisians who stand by applying ancient weaving technqiues in order to produce our clothes and accessories. Would you know if your outfit had been hand woven or even delicately stitched with raw material?
Alot of detail and resources may have gone into creating that fine ensemble you have hanging up in your wardrobe but instead of showing our clothes the appreciation they deserve, we are constantly craving and demanding more and more. More style, more trends, more edge! This is no suprise as the media plays a big role in blowing our minds with the latest trends convincing us that the next big thing is right around the corner. We feed on these resources and take on a subconscious mind frame into believing we must have it! The latest issues of Vogue, catwalks and celebrities, it's all set in place to captivate our society and enforce looks that we should achieve.
Our values are slowly starting to drift from the efforts injected into creating our clothes in the first place. Thread by thread we are getting intwined and losing a grip of the real importance. Its time to address the question...Who made your clothes?
Fashion revolution day
Wouldn't you be intrested in unravelling the mystery of where your beloved dress, top and other favourites originated from? It's time to show appreciation towards the makers...lets peel back a layer and journey into a world beyond the media, past the red carpet and into some of the factories located all around the world.
On April 24th last year, the unfortunate collapse of the Rana Plaza factory in Dhana left 1133 killed and a vast amount also injured. The factory was home to Bangladesh and although this was a huge disaster to hit the fashion world there are still many artisians who put themselves in danger for the fashion supply chain.This is where you come in...
This Fashion revolution day I am encouraging you to take part with your best foot forward. All you need to do is decide that you would like to show an interest to the people who made your clothes and take to social media. You can wear your favourite jumper, top or any item of your choice inside out in order to make the label visible. Then simply take a picture and using twitter post an image using the hash tags #inside out #whomademyclothes. Try and tag the brand or shop which you purchased your item from and lets try and get some attention.
This is the good type of hype which society needs to stir up. Raising awareness can ensure we won't forget the value of fashion and will continue to support those who are behind producing our clothes.
For more information and posters on fashion revolution day please take a look at http://www.fashionrevolution.org/home
Thanks for reading and please spread the word.
Rhiann x
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